Creation and distribution of goods and services Essay

Creation and dissemination of products and enterprises - Essay Example Richard Strong set forward the contention that the proposition would permit the partnership to create two engaged and separate market and item systems for the market portions. The underlying reaction was protected, with its favorable position being that it would permit the enterprise to explain situating of its items while supporting Aldus to set up an extraordinary and solid organization personality in both market sections. Be that as it may, the partnership had based its prosperity by means of the contribution of a solitary product offering connecting inventive experts and business. This paper expects to assess this proposition. Strong’s proposition to adjust the situating methodology for Aldus As PageMaker’s complexity developed to meet the very good quality user’s advancing requirements, the item turned out to be progressively ugly to the business fragment that was not as modern. The essential circulation channels needed complexity to loan backing to these ve ry good quality clients, persuading that the partnership confronted the threat of being not able to serve these two markets. The circumstance was exacerbated in the European market by Apple Macintosh’s frail position, which made Aldus depend more PageMaker’s MS-DOS form. ... Attempting to meet these segment’s disparate necessities with one product offering put an appeal on programming improvement staff. The product’s multifaceted nature would entangle the redesign undertaking and defer overhaul plans. Struggle in the organization emerged on the grounds that the product advancement staff was arranged to the graphic’s showcase, while others were situated to business portions. The two gatherings could just react to the necessities of their market by means of a solitary item. Parting Aldus into two divisions would permit them to concentrate on these diverse market sections. These authoritative and product offering choices were made because of what industry administrators saw as polarization of programming dispersion. Phone salespeople, mail request firms and superstores progressively served the market, with the top of the line served by boutiques that had the capacity to give after deals support, counseling, and needs appraisal. Equipmen t venders were getting less reasonable as programming sellers. Contrasts among Consumer and Organizational Markets The primary distinction between buyer markets and hierarchical markets has to do with the idea of buys (Pride et al, 2012). Hierarchical purchasers purchase capital gear, semi-completed merchandise and crude materials for use in further activities or for exchanging to other people while last customers regularly obtain completed things for family, family or individual use. Authoritative shoppers are additionally bound to request accurate details of items. Last shoppers generally purchase on an elaborate and clear premise. Also, hierarchical customers ordinarily utilize numerous purchasing duties where more than one representative takes an interest in costly or complex buy choices. Shopper markets

South Koreas Infatuation With Computer Gaming Culture

South Korea's Infatuation With Computer Gaming Culture South Korea is a nation captivated by computer games. It is where proficient gamers acquire six-figure contracts, date supermodels, and are treated as A-rundown big names. Digital rivalries are broadly broadcast and they top off arenas. In this nation, gaming isn't only an interest; it’s a lifestyle. Computer game Culture in South Korea Despite the fact that the per capita access to broadband web is high, most Koreans really direct their gaming exercises outside of the home in neighborhood gaming rooms called â€Å"PC bangs.† A blast is just a LAN (neighborhood) gaming focus where benefactors pay an hourly charge to play multiplayer games. Most blasts are modest, going from $1.00 to $1.50 USD 60 minutes. There are as of now more than 20,000 dynamic PC blasts in South Korea and they have become an essential piece of the country’s social texture and social scene. In Korea, heading off to a blast is proportionate to going out to see the films or the bar in the West. They are particularly pervasive in large urban communities like Seoul, where increased populace thickness and the absence of room offers inhabitants scarcely any choices for recreational and social association. The computer game industry makes up an enormous portion of South Korea’s GDP. As indicated by the Ministry of Culture, in 2008 the web based gaming industry earned $1.1 billion dollars in sends out. Nexon and NCSOFT, South Korea’s two biggest game improvement organizations detailed a consolidated net gain of over $370 million of every 2012. The whole game market is evaluated at roughly $5 billion dollars yearly, or about $100 per inhabitant, which is multiple occasions what Americans spend. Games like StarCraft have sold over 4.5 million duplicates in South Korea, out of an overall aggregate of 11 million. Computer games likewise invigorate the country’s casual economy, as a huge number of dollars are exchanged yearly through illicit betting and wagering on game matches. In South Korea, digital rivalry is viewed as a national game and various TV slots communicate computer game matches consistently. The nation even has two full-time computer game broadcasting companies: Ongamenet and MBC Game. As per the Federal Game Institute, 10 million South Koreans normally follow eSports, as they are known. Contingent upon the matches, some computer game competitions may gather a greater number of evaluations than master baseball, soccer, and b-ball joined. There are as of now 10 expert gaming groups in the nation and they are completely supported by large enterprises, for example, SK Telecom and Samsung. The fiscal awards for winning an association competition are epic. Some of South Korea’s most renowned players like the StarCraft legend, Yo Hwan-lim could acquire more than $400,000 every year just from association matches and sponsorships. The notoriety eSports has even prompted the making of the World Cyber Games. Gaming Addiction in South Korea Over the previous decade, the Korean government has burned through a great many dollars on centers, battles, and projects to limit this issue. There are presently openly subsidized treatment places for game addicts. Emergency clinics and facilities have introduced programs that have practical experience in treating the sickness. Some Korean game organizations, for example, NCsoft likewise funds private advising focuses and hotlines. In late 2011, the administration made a harsh stride further by forcing a â€Å"Cinderella Law† (likewise called the Shutdown Law), which forestalls anybody younger than 16 from playing internet games on their PCs, handheld gadget, or at a PC blast from 12 PM until 6 a.m. Minors are required to enroll their national distinguishing proof cards on the web with the goal that they can be observed and directed. This law has been profoundly disputable and is challenged by most of the overall population, computer game organizations, and game affiliations. Numerous individuals contend that this law encroaches on their freedom and would yield no positive outcomes. Minors could simply enlist utilizing somebody else’s recognizable proof or totally go around the boycott by associating with Western servers. In spite of the fact that thusly, it unquestionably attests one’s enslavement.

Living With Obsessive-Compulsive Disorder

Living With Obsessive-Compulsive Disorder OCD Living With OCD Print Tips for Living Better With Obsessive-Compulsive Disorder By Owen Kelly, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on September 30, 2019 Portra Images / Getty Images More in OCD Living With OCD Causes Symptoms and Diagnosis Treatment Types Related Conditions Living with OCD is similar to living with other types of chronic illness, like diabetes, asthma or heart disease; it requires courage, support from friends, family, and co-workers, as well as a strong partnership with both medical and psychological primary supports. The Importance of Finding OCD Coping Strategies for You as an Individual As with all chronic illnesses, your focus should be on the day-to-day management of your symptoms, rather than a final cure. This does not mean, however, that you have to be miserable or that you should give up on your goals. With good coping strategies and proper treatment, the majority of people with OCD live normal, fulfilling lives. Becoming an expert on your own condition is the key to living with a chronic illness. Unlike an acute illness like a heart attack, where you can rely on health professionals to take care of you, living successfully with a chronic illness like OCD means learning the triggers that make your OCD symptoms worse, as well as discovering which coping strategies reduce your suffering and allow you to get the most out of life. Why Reducing Stress Is Essential to Coping With OCD Stress often triggers symptoms of OCD. One way of thinking about the effect of stress is to imagine a stress bucket. Each of us has a stress bucket; some of us have deep buckets, while others have buckets that are quite shallow. The stress that you experience each day is like water being poured into the bucket, and because we all have different-sized buckets, some peoples buckets fill up more quickly than others. If your bucket overflows, you get wet. If you have OCD, your bucket might be smaller than other peoples, leaving you more prone to overflows when stress levels become high. Practically speaking, this means that you might experience an increase in your OCD symptoms. An important part of successfully coping with OCD is to keep an eye on how full your stress bucket is and to empty it when the water level gets too high. Relaxation techniques can be helpful in reducing stress levels. OCD Self-Help With Relaxation Techniques Finding Support Can Be Extremely Helpful When Living With OCD If you have OCD, you know that the stigma attached to mental illness can make it difficult to cope. Even though it is clear that OCD, like other chronic illnesses, has biological roots, there are people who continue to believe that people challenged with mental illness should be able to snap out of it. This attitude can be particularly hurtful when it is held by friends, family, and intimate partners. Because mental illnesses such as OCD cannot be diagnosed with a blood test or seen by others, you may have experienced the doubt that people can have about the legitimacy of your symptoms and their effect on your life. You may have even experienced discrimination at work for taking time off to cope with your illness. How to Work With Employers When You Have OCD Joining a support group or participating in group therapy can be an excellent way to get the social support you need. You are not the only one experiencing these symptoms â€" however strange or distressing they may seem. Support groups also can provide a safe place for you to discuss your illness and its challenges. People with OCD often understand the challenges you are facing in a way that few others can. The 9 Best Online Therapy Programs

High School Is A Crucial Period For All Essay - 1944 Words

High school is a crucial period for all adolescences, it’s a time where teenagers are approaching young adulthood, their learning new skills rapidly, and making important decisions (Blakemore, 2011). For this reason, it is highly imperative for high school students to have positive influences in their lives, especially in their educational setting. In high school, educators play an important role in their student’s lives because they have the opportunity to have a stronger impact on their future and their goals. In addition, they also have the opportunity to, inspire them to learn and try new things, teach them how to make sound decisions, and encourage them to collaborate with their peers (Bellanca Brandt, 2010). In order to establish an effective role in high school student lives, teachers must create a positive environment in the classroom, engage the students with a variety of materials, and provide different variations of learning techniques that will accommodate the needs of every student (Bellanca Brandt, 2010). While also, displaying the personality of a culturally competent teacher that is able to effectively incorporate diversity in her curriculum. On the other hand, some teachers lack the ability to influence their students, and cultivate a positive learning environment. These teachers typically do not incorporate theorist ideas and techniques for creating a meaningful classroom environment (Flinders Thornton, 2013). For that reason, students lose interestShow MoreRelatedBody1609 Words   |  7 PagesHigh school graduation rates are not only a public health crisis for the country and there is a local problem with high school graduation rates in this community as well. All non-pro fit hospitals are required under the Affordable Care Act to conduct a community health needs assessment (CHNA) every three years (Showalter, 2017, p. 446). The CHNA is performed for the entire community, and not just individual organizations and gives a lot of insight in the health needs of the community. The data gatheredRead MoreSchool Organization1236 Words   |  5 PagesSchool organization The school organization is the arrangement of the school in a group of people that work together to accomplish group goals. The organization refers to the form of the enterprise or institution and the arrangement of the human and material resources functioning in a manner to achieve the objectives of the enterprise. It represents two or more than two people respectively specializing in functions of each perform, working together towards a common goal as governed by formal rulesRead MoreHow Can Tie A Shoelace? Essay1644 Words   |  7 PagesHow to tie a shoelace, how to ride a bike, and how to write in cursive are all abilities that are acquired through a cycle of learning and experiencing. A plethora of what we know stems from a mentor who instructed us on something outside of our realm of experiences. We, then as students, had to apply the given information and learn through our mistakes and failures to reach our present level of proficiency. However, if there is a lack in mentorsh ip and supervision, it would be very difficult toRead MoreThe Problem Of The Field Of Education1265 Words   |  6 PagesActivity #3† to set up an introduction to the topic for your â€Å"posing† of a research question. You should again justify why this topic is important to the field of education, not just to you or your particular school or district. Transition happens to everyone and it happens constantly. We all transition from birth to childhood, childhood to adolescence and adolescence to adulthood. However, transition can be a challenge and frightening to others, especially students with disabilities. As educatorsRead MoreMusic Education At A Young Age1194 Words   |  5 PagesToday, school districts have been devaluing the importance of music. School districts are forced to cut spending on music education and replace it with other important classes, such as physical education. Music classes were the first to be cut because given a small to budget elementary schools, school officials have seen that music classes were unnecessary to education and believe that it has no benefit. I disagree with this statement because I believe it is crucial to have music education at a youngRead MoreBusiness- How Key Elements of Marketting Achieve Success1105 Words   |  5 Pageselements of marketing incorporate: situational analysis, mark et objectives, the target market and marketing strategies. 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However, the most reasonable time to learn is the high school stage when students brains are significantlyRead MoreThe Consequences Of A Concussion1241 Words   |  5 PagesConcussion in High School Almost everyone who has played on a sports team at some point in their life can say they sustained an injury at one point or another. Sometimes these injuries are completely unpreventable and the only thing that can be done is being more aware of that certain injury. Concussions in high school sports is a prime example. This because the potential negative effects of a concussion can be life altering. The effects of sustaining a concussion during high school can be worseRead MoreMy Personal Experience988 Words   |  4 PagesMy first year at Indian Hills High School has been the year where I have seen the most change in myself. First off, I have begun to have certain expectations for myself. As the year prolonged, I have learned more about my capabilities and what subjects I need to put more effort in to get the grades I desire. Determination has been brought out from within me throughout every month in many of my courses, especially mathematics. In my math class, I have become more intent on succeeding than I have everRead MoreEffects Of Stress On A Young Student s Development1146 Words   |  5 Pagesemerging adulthood, as Jeffrey Jensen Arnett (2007) has written about several times in his journals. Emerging adulthood is the transition from adolescence into adulthood. It is not a quick transition, but a gradual transition from adolescence to this period of development. During emerging adulthood, various domains of development such as cognitive, social, emotional, and physical development can be affected both positively and negatively. This paper will explore the negative effects that stress can have

Alice Munros Boys and Girls and John Steinbecks The...

The difference between men and women is a very controversial issue, while there are obviously physical differences; the problem is how the genders are treated. It is stereotypically thought that the men do the labor work and make all the money, while the women stay in the house, cooking, cleaning and taking care of the children. While this stereotype does not exist as much in the 21st century, it was very prevalent in the 1900s. By using many different literary tools such as character development, symbolism, and setting, Alice Munro’s Boys and Girls and John Steinbeck’s The Chrysanthemums challenge this controversial topic of the treatment of women versus men in the 1900s. Munro uses a fox farm for the setting of Boys and Girls to bring†¦show more content†¦Although, unlike Munro, Steinbeck also uses the setting as an insight to Elisa’s thoughts and to reflect her feelings. The story opens up with a lengthy description of Salinas Valley were Elisa and Henry live. The valley is described to be like a â€Å"closed pot† (Steinbeck 1) with â€Å"no sunshine† (Steinbeck 1). This description reflects Elisa’s emotions since she hides her true feelings of sadness and a dull, un-eventful life. Although, despite the winter weather the inhabitants of Salinas Valley wait and are â€Å"mildly hopeful† (Steinbeck 2) of better weather, just like how Elisa is hopeful and constantly waiting for something better to come along in her life. Another important literary element used by Munro and Steinbeck is symbolism. In Boys and Girls, Munro uses horses within the girl’s stories and in reality as a key symbol for freedom, and also as a parallel to the girl’s life. The girl often dreamed of ruling a world where everyone had equal opportunities and riding â€Å"a find horse spiritedly down the main street of Jubilee† (Munro 6). This showed some of the girl’s masculine qualities of courage and nobility, but what the girl would soon realize is that it was the men that were expected to save the village not women. In reality, Flora the horse symbolized freedom but also symbolized the girl and her life. After being locked in a dark stable during the long winter months,

Efeectiveness of Loyalty Programs in Big Bazaar Free Essays

string(170) " celebrated Republic Day as the Maha Savings Day, when shoppers at Big Bazaar and Food Bazaar outlets across the country, were offered merchandise at rock bottom prices\." | 2011| | MARKETING OF SERVICES TERM PAPER PRADEEP KUMAR. N(M100002MS) | [EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR]| | Contents page no 1. About the company 03 2. We will write a custom essay sample on Efeectiveness of Loyalty Programs in Big Bazaar or any similar topic only for you Order Now Significant features of big bazaar 04 3. Promotion techniques 04 4. Sales Promotion techniques 05 5. Loyalty programs 06 6. Customer experience 08 7. Research objective 09 8. Research methodology 09 9. Hypothesis and testing 10 10. Sampling plan 10 11. Findings 11 12. Conclusion 12 ABOUT THE COMPANY Big Bazaar is a chain of hypermarket in India. Currently, there are 210 stores across 80 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a wholly owned subsidiary of Pantaloon Retail India Limited that is listed on Indian stock exchanges. Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people. The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot,Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar. com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was recently awarded the International Retailer of the Year by the US based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona. Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space. Pantaloon is not just an organization – it is an institution, a centre of learning development. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique ‘bazaar’ within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched aLL in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. STRIKING FEATURES OF BIG BAZAAR * Food bazaar. Electronic bazaar. * Furniture bazaar. * FutureBazaar. com * Amusement zone. * Telecalling services PROMOTION TECHNIQUES * Big Bazaar – Isse sasta aur accha kahin nahi :- Big Bazaar has adopted value pricing in which they win loyal customers by charging a fairly low price for a high – quality offering. * Wednesday Bazaar – Hafte ka sabse sasta din :- In January 2007, Big Bazaar introduced a Wednesday Bazaar concept called â€Å"Ha fte Ka Sabse Sasta Din† with the aim to give homemakers the power to save the most on this day of the week. Sabse Saste Teen Din (Big days) :- In 2006 they started a new shopping festival, i. e. Sabse Saste Teen Din on 24, 25 and 26th of January. Big bazaar throwed up to 65% of on each every products in the store for three days. * Big Bazaar announced The Great Exchange Offer with a â€Å"Bring anything old and take anything new† concept which started from the 16th of Feb 2008 at the Landmark store. SALES PROMOTION TECHNIQUES The various promotional schemes undertaken by big bazaar are as follows: * The punch line of Big Bazaar says â€Å"IS SE SASTA AUR ACCHA KAHI NAHI†. This line gives the feeling that Big Bazaar gives merchandise which is cheapest in the market or in other words the value for money which a customer will be getting here will be more than anywhere else. * Wednesday is the cheapest day. This is done to divert some of the crowd coming on weekends to a relatively free day. Big bazaar advertises Wednesdays as the cheapest day in all the leading dailies across the capital. This offer targets housewives and encourages them to purchase groceries and vegetables because no one purchases vegetables on a weekly basis, they purchase it at least two times a week. * Big Bazaar has announced a unique exchange offer `Bring anything old and take anything new’. Under the exchange offer, old garments, utensils, furniture, plastic ware, newspapers or just about anything will be weighed and valued and customers will be given exchange coupons. There is also a direct exchange on mobile and electronic goods during the period with attractive discounts on new purchases. * Big Bazaar’s `The Great Exchange Offer’ has mobilized more than two lakh families to actually carry the junk of the house and offload it at the nearest Big Bazaar. Retail analysts say that generally February and March are dull months for consumer buying in the country and therefore this kind of a promotion campaign is needed to boost sales during the period. PANTALOON group’s hypermarkett chain, Big Bazaar, celebrated Republic Day as the Maha Savings Day, when shoppers at Big Bazaar and Food Bazaar outlets across the country, were offered merchandise at rock bottom prices. You read "Efeectiveness of Loyalty Programs in Big Bazaar" in category "Papers" * The Maha Savings Day saw shoppers got deals they have never seen or heard before. The offers spread across categories from electronics to utensils, from apparel to furniture and also food. For example pressure cooker for Rs 299, two Ruf n Tuf Jeans for Rs 499, and a Motorola C115 for Rs 1,399. Big Bazaar usually runs a full page advertisement on Saturdays and Sundays in all the leading dailies communicating various offers. This is done to attract crowds on weekends because most of the people usually shop during weekends. * Pantaloons retail India limited provides Green card, this Green Card is passport to a whole new world of exclusive benefits and privileges. These includes: * Instant discounts for every time you shop at Pantaloons. * Exclusive shopping days to get hold of latest merchandise. Regular updates on collections and promos via catalogues, sms and email. * Special invites to the most happening events. * Extended exchange periods and complimentary drops for alterations. * Exclusive billing counters and much more. * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. LOYALTY PROGRAMS * Big bazaar in association with ICICI banks has launched loyalty cards for the customers. They are: * ICICI Bank Big Bazaar Silver Credit Card : It gives you the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * ICICI Bank Big Bazaar Gold Credit Card :The card brings to you more reasons to save and earn rewards on its usage. It gives you all the benefits of regular cards and additional features to make your shopping not only enjoyable but also a way to save more with Big Bazaar. * Shakti Card Shakti is a credit card for housewives. You need not submit income proof. Simply show your Big Bazaar bill of more than Rs. 500 and a lifestyle proof like club membership card, health club card etc. And get your ‘Shakti’. You can use Shakti at all the Big Bazaar and Food Bazaar outlets * T24 In June 2010, Future Group in partnership with TTSL rolled out a mobile service called T24 for its customers. As part of the offer, customers were rewarded with free talk time for every purchase above Rs. 500 made at Future Group shopping outlets across all formats and locations. CUSTOMERS EXPERIENCE The customer experience among the big bazaar customers is comprised of the following Components: POPULATING THE CUSTOMER PROFILE: To create the Ideal Customer Experience, Big Bazaar populates the Customer Profile with the relevant information . the customers who are having very similar buying patterns in the big bazaar are populated and an analysis is done so as to find the preferences of the products of these groups, including various promotion strategies and offers. DELIVERING AND RECEIVING VALUE AT EACH CUSTOMER INTERACTION: Big Bazaar views each interaction as a golden opportunity to deliver value through its products, services, and processes, as well as to receive valuable information from the Customer in the form of feedback. CUSTOMIZING THE CUSTOMER EXPERIENCE: By understanding an individual’s needs, it creates the Ideal Customer Experience by Customizing the products, services, and processes to meet the Needs of the individual customer RESEARCH OBJECTIVE * The objective of the research is to find the effectiveness of loyalty programs in BIG BAZAAR ,i. e whether loyalty programs attract customer attention or not in todays competetive scenario . * To find out the increase in customer loyalty by measuring various factors. * To find out customer’s reactions to various loyalty programs and change in their purchase decision due to these programs. To analyze customer’s expectations from retail format like convenience store in terms of offering of loyalty programs. RESEARCH METHODOLOGY Research problems:- consumer’s reactions and expectation from loyalty programs of convenience store format, Big Bazaar. †¢ Research methodology: Exploratory method †¢ Descriptive research: is a type of research conducted when we have to find out the frequency with which Something occurs. This research is guided by initial hypothesis. HYPOTHESIS AND TESTING Hypothesis testing for this report has evolved around formulating a null hypothesis and an alternative hypothesis as regards to the percentage of population availing the loyalty programs H(o) Null Hypothesis :Mostly 70% of the population would be Availing the loyalty programs carried out by Big bazaar. H(T) Alternative Hypothesis:- Less than 70% of the population Would be availing the loyalty programs carried out by Big Bazaar. At 5% level of significance I tested the above mentioned hypothesis as per the results obtained. The Chi-Square test has been taken up as the selection criteria for the above mentioned data. The Chi-Square test which shows the magnitude of discrepancy between observed and expected frequency can be expressed symbolically as X2= Summation of (O-E)2 E Where, O= Observed set of frequencies E= Expected set of frequencies SAMPLING PLAN I selected a sample size of 51 ,I gave a questionnaire and interviewed the samples in the OLD MADRAS BIG BAZAAR in BANGALORE Questionnaire Sample Methods| Random Simple Sampling| Sample size| 51| Primary data| Questionnaire| Interview Sample Units| sampling unit is Noida area. | Source of data| through primary sources| Market survey area| | Sampling size| 51| FINDINGS * Big Bazaar has been preferred by most of the Households frequently and they use to purchase daily Requirement material from there. While still 15% of People don’t prefer to buy daily requirement items from Organized formats. The data predicts that customers at nearby locations of Big Bazaar prefer to go to there often but it is not a destination for customers every time. * 35% go there oftenly * 30% go there occasionally * 15% go everytime * 20% people go there sometimes * The ratio of customers using loyalty programs floats between 60%-62%. Educated people are giving more Attention to the loyalty card due to the awareness of its future benefits monetarily as well as in getting right information of the production. Most of the custom ers feel satisfied from the loyalty program offerings of Big Bazaar so it has been successful in fulfilling customer’s expectations. While 25% of customers still want to get some more benefits in return of their loyalty to the store. * Customers feel 55% motivated to shop from Big Bazaar due to their loyalty programs. Conclusion In my calculations: The calculated value of is more than the table value. So, the hypothesis is REJECTED i. e. less than 70% of the population is only availing the loyalty program carried out by Big Bazaar. There are maximum customers who are satisfied with the merchandising of the store and they find every product of brand in each category and shelf according to their choices. They are having some complains regarding the future cards. * Customers wait for discount loyalties provided by them but not too much. * Customers are not aware of the benefits of the card. * Many of the customers are not even using any of the loyalty Program. * Store has been a big flop at online shopping centre as people want to touch and select their items before purchase How to cite Efeectiveness of Loyalty Programs in Big Bazaar, Papers

Communication Paper free essay sample

Jennifer Johnson Communication Paper Health care communication technology Is rapidly advancing. New modes of communication in the health care arena are making it easier for the patient and the physician to communicate In d more effective manner. With the technological advancements that have taken place over the past decade, communication has evolved trom handwritten charts to completely paperless electronic communication. Whereas before, correspondence could have taken days or weeks, information can now be transmitted in a matter of seconds. The Implementation of Electronic Medical Records (EMR) has allowed patients to be Involved In their health care, the system enables physicians to record patient histories, enter orders, display test results, write prescriptions, and print patient Instructions and educauonal materials (Makoul, G. , Curry, R. , Tang, P. 2001). The electronic medical record is much more efficient to the patient: the patient no longer has to wait until the report is tiled in chart to obtain results. We will write a custom essay sample on Communication Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It allows the patients information to be securely accessed by he physician and shared with a specialist for consultation. With access to vital Information such as diagnosis, allergies, medications, treatments, and other medical information the patient is able to participate and be accountable for their health care needs. In 1996, The Health Insurance Portability and Accountability Act (HIPAA) were created to ensure privacy and confidentiality of patients medical information. The Administrative Simplification provisions ot HIPAA were designed to improve the quality of health care and simplify the management of health information. Many organizations are creating Facebook pages to market services they provide, introduce new staff, give news updates, or advertise new products. This type of social networking caters to the younger generation that prefers searching the web over reading an ad in a newspaper or magazine. As technology becomes accessible to most people, printed advertisement will be seen as a nuisance rather than a form of communication. Advancing technologies in health care are increasing, allowing information to be accessed in a matter of seconds. The media and social networking that allows organizations to communicate with consumer has become individualized to their needs. Organizations must use these tools to encourage communication by inviting suggestions, questions or even complaints via the website from consumers. Communication in health care has benefited from this technology; it has improved the interaction between the patient and the physician. Communication modes used n health care are reducing the risk of errors and increasing workflow.